OCBC
Mutant managed the grand launch of OCBC NISP’s Tabungan Emas, a unique digital gold saving app developed in partnership with the financial services company Pegadaian.
The Campaign
Mutant managed every aspect of the launch, ensuring comprehensive media coverage and engagement. We organised and facilitated on-site press conferences, and distributed press releases to top-tier media, ensuring maximum reach and impact.
The Result
The campaign engaged 45 journalists from 36 Tier 1 outlets and secured 51 coverages across news and social media—building strong PR momentum and reinforcing OCBC’s image as a purpose-led brand.
92
news coverage pieces
670m
media reach
70%
top-tier media articles
No items found.
