Meltwater
To position Meltwater as a leading media intelligence company, increase visibility in key media targets and drive business leads.
The Campaign
In addition to a robust mix of interview opportunities and thought leadership editorials, we maintain a healthy pipeline of year-round coverage by monitoring daily news cycles for potential newsjacking opportunities and providing journalists a fast turnaround on timely data to support their stories. Beyond this, we’ve conceptualised & created several data-driven whitepapers to engage media and potential clients within Meltwater's target industries.
The Result
- We started working with Meltwater back in 2017, securing over 210 pieces of coverage within the first year itself.
- Over 70% of our media coverage can be attributed to data placements in timely stories such the Trump-Kim Summit, Singapore Annual Budget, F1 races, etc.
- Over time, we’ve built a media reputation for delivering fast and impactful insights, and are now proactively approached by top-tier publications such as Marketing Interactive, The Straits Times and The Business Times to supplement data for their news stories.
- Research reports we’ve put together over the years have brought in more than 500 marketing qualified leads for Meltwater in their target industries, on top of driving top-tier media coverage.
>210
media coverage in the first year
70%
total coverage placements secured
>500
marketing qualified leads from leading brands
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