Johnson & Johnson
Mutant supported the launch of Johnson & Johnson’s TB Warriors 2.0 campaign, backed by the Ministry of Health of the Republic of Indonesia. A press release was disseminated to top-tier media outlets. In conjunction, efforts were made to secure and facilitate exclusive interviews with Johnson & Johnson’s Regional Public Health Strategy and Impact Lead for Southeast Asia and India. Additionally, online press group interviews were organised, ensuring strong participation and engagement from leading media representatives.
The Campaign
Mutant collaborated with Johnson & Johnson to launch the TB Warriors 2.0 campaign, supported by the Ministry of Health of the Republic of Indonesia. The goal was to raise awareness and drive media engagement for this important health initiative. Mutant liaised with top-tier media and conducted a series of exclusive interviews with Johnson & Johnson’s Regional Public Health Strategy and Impact Lead for Southeast Asia and India. Additionally, we organised an online media briefing to further amplify the campaign's reach.
The Result
- 17 journalists from top-tier media attended the online media briefing, including Popmama.com, Bisnis.com and Parapuan.com
- Achieved 36 pieces of media coverage
- Earned more than 336.9 million media reach, amounting to more than IDR 2,2 billion in PR Value
- More than 56% of the articles generated came from top-tier media
36
media coverage pieces
336.9mil
media reach
56
top-tier media articles
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