Hootsuite
Mutant led a content-driven PR campaign to elevate Hootsuite’s executive thought leadership and enterprise brand visibility across APAC.
The Campaign
To elevate Hootsuite’s presence across the APAC region, Mutant executed a strong, content-led PR campaign focused on building the thought leadership of key executives through strategic profiling and regional media engagement.
This included quarterly, hyper-localised, data-driven research and whitepapers tailored to market nuances, positioning Hootsuite as a trusted voice in social media strategy. In addition, we provided strategic consultation to enhance brand visibility and awareness among enterprise-level businesses, ensuring alignment with local business priorities and communications landscapes.
The Result
- Built up profiles of senior executives in regional Tier 1 titles including CNBC, The Business Times and Tech in Asia.
- Coverage around whitepapers, reports and infographics, with high engagement on social.
- Global lead agency for Hootsuite’s Digital in 2018 Report PR amplification in APAC, securing over 200 placements in H1 through hyper-localised pitches in each market.
- Developed and secured coverage for bylines in top-tier marketing trade titles including Mumbrella Asia, The Drum and CMO Innovation.
- Digital in 2018 report: Over 14,000 views in 24 hours & over a million views to date.
>200
placements in H1 through hyper-localised pitches
>14.000
views in 24 hours
>1m
views to date
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