JBL
Revolutionize the personal audio experience by launching JBL’s Tour Series, blending cutting-edge technology with professional-grade sound.
The Campaign
The launch of the JBL Tour Series in July 2023 included a three-phase rollout, with strategic offline and online activations. Key innovations like Smart Talk, True Adaptive Noise Cancelling, and Hi-Res Audio were emphasized, alongside media events and influencer seeding to drive buzz across Tier 1 media.
The Result
The campaign generated 109 media coverages, 73% of coverage appeared in Tier 1 outlets, driving immediate buzz through the Media Experience event and social amplification, contributing to ongoing product credibility and strong market penetration.
109
media coverages
73%
of coverages appeared in Tier 1 media outlets
No items found.
