Singapore Comic Con (STGCC)
Celebrating the 25th Anniversary of Singapore’s nationwide sale, Mutant was tasked to bring the refreshed brand to life.
The Campaign
The primary goal was to reach a wider consumer audience for Singapore Comic Con (STGCC) and Star Wars: Experience the Force Singapore, and establish Singapore Comic Con (STGCC) as the go-to pop culture event across SEA.
The Result
- Strong media coverage across Southeast Asia, including mainstream online, print and broadcast media.
- PRV of over $4.5 million achieved, exceeding targets.
- Record attendance for Star Wars (50 pax) and Singapore Comic Con (60 pax) media previews and over 300 media in attendance for the event.
- In the second year, Mutant continued to secure quality top tier hits, breaking the previous year’s records with a 20% increase in pre-event stories.
- 50% of all articles mentioned the client sponsors, delighting their stakeholders.
>$4.5m
PRV achieved, exceeding targets
>300
media in attendance
50%
increase in pre-event stories
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